Based in California, Bionet manufactures equipment for veterinary practices, including multiparameter monitors to track patient vitals during surgery, handheld x-ray systems, and wearable ECG sensors. While veterinarians love Bionet’s product quality, reliable service, and industry-leading warranties, the company’s trade advertisements weren’t generating the best results. 

Using creative headlines and copywriting, attention-grabbing imagery, and improved layout, we revamped the company’s print advertising campaign to improve clarity and response. In the process, the ad campaign received a VETTY award from the North American Veterinary Community recognizing marketing excellence in the animal health industry.