When Patterson Veterinary launched its NaVetor cloud software platform for veterinary practices, it needed to differentiate the product in a competitive, crowded marketplace and generate a steady stream of leads for the sales team.

Using a comprehensive approach including a lead-generating website, a sea turtle cause marketing campaign, various digital marketing strategies, trade advertising and PR, and creative trade show campaigns, we worked with Patterson to expand reach beyond the company’s existing distributor audience and generate results. In fact, NaVetor has won two VETTY awards to date: best B2B marketing website and best cause marketing campaign.