SEO and SEM

Search Engine Optimization (SEO): The greatest website in the world doesn’t do you any good if no one can find it. Making sure that your website can be found by your prospective customers is a vital part of growing your business. We start by researching your industy, your business, your competiton, your key words, and your geography. We then develop a comprehensive strategy to acheive better organic search results.

Search Engine Marketing (SEM): While often times confused with SEO, Search Engine Marketing is a different service. SEM uses search engines to advertise your business in order to send targeted and qualified customers to your website. For example, when an individual uses a search engine to query your products or service, if your website is well optimized, your business will rank at the top of the “free” results. Paid advertisements will generally appear above and to the right of organic search results. SEO and SEM are not competing services. Using both allows you to attract qualified customers to your website. To develop an effective SEM campaign, we will research key words and phrases that your customers are using to find you, and we help you develop a plan and a budget to capture as many of those potential customers as possible.